Activations and Events Management: Small intimate events to large public gatherings, on local, national and international level.
Events are an effective channel to communicate new ideas, products, celebrations and messages. To be effective, an event or promotion needs to be highly targeted and have continuity so that it reinforces the message of the campaign from which it was conceptualised. Its impact must resonate well after the event. Meta4 Marketing understands the critical elements necessary to co-ordinate a successful event including creative and logistics. We specialise in campaigns using a variety of mediums, ensuring that while the entertaining element is present, each project has a pre-defined and meaningful direction. Meta4 Marketing will research and brand suitable promotional giveaways across a multitude of suppliers, focussed on supporting local and community crafters for your every requirement.
Client Service: Management and co-ordination of all your requirements.
Meta4 Marketing adheres to professional and efficient client service procedures based on Project Management practices. The types of services Meta4 Marketing will cover are:
- All administrative and liaison requirements
- Agendas and minutes for all meetings including Client Meetings, Project Team Meetings, Supplier Meetings and internal Meta4 Marketing Meetings
- Maintenance of meeting registers at all said meetings
- Development and maintenance of detailed Project Plan
- Implementation of work-flow and resource allocation
- Confirmation of all decisions made in writing for documentation and reference purposes
- All written approvals required from the Client with regard to design, layout, copy, media, logistics etc
- Development, management, co-ordination and control of all strategy concerned
- Budget development and cost control
- Full evaluation reporting
- Management of any market research facilitation
- Full Traffic and Production service offering: from sourcing to costing and implementing
Creative: Concept development, design, execution and implementation of campaigns.
Many agencies don’t understand the leadership role that creative should play in every process of the brief. The final product is one that must have a clear understanding of the many dynamics that contribute to a great piece of communication. The Creative Director of Meta4 Marketing insists on inclusion every step of the way on every brief, another best practice from Meta4 Marketing.
Corporate Social Investment: Conceptualisation, planning and implementation.
CSI is more than just allocating a budget to a sector. At Met4 Marketing, we can conceptualise a full CSI programme on your behalf or connect you with relevant associations and proceed to implement the programme on your behalf. We are cognisant of providing beneficial and sustainable results to your programme and relevance to your business.
Media: Strategy, planning and buying.
The most effective strategies are rooted in a deep understanding of the way people think and act. Together with MediaCom, we combine analytics with creative to generate accountable growth for Clients. We constantly strive for simplicity and integrated thinking in an otherwise bewildering market. All strategies are supported with analytics which can be provided on an ongoing basis with regular evaluations. See MediaCom.
Promotional Gifting: Full range, from sourcing to branding, to distribution, whatever the occasion, always considering relevance.
To source relevant gifts across a multitude of suppliers, focussed on supporting local and community crafters.
Public Relations: Full service of communications, internally and externally including media.
This service encompasses all elements including the writing and editing of documentation of various kinds, such as press releases or product brochures. Meta4 Marketing ensures successful media activity including liaison (releases, features and news article placement), media competitions, media launches and relationship building with the Client. Meta4 Marketing will also assess and implement appropriate media activity for our Clients parallel with other marketing or eventing activities.
Strategy: Business, marketing, creative and media strategy.
Along with constant innovation, every company needs an equally well-planned and executed strategy, one that is continually renewed and updated in order to stay relevant in an ever-changing marketplace. Meta4 Marketing prides itself on its ability to track changes in the market and to capitalise on the branding opportunities these changes create. It is this awareness of the market's evolution that enables us to respond to all emerging opportunities for our Clients. Meta4 Marketing will take our Client's unique selling points, forge a unique strategy and develop the ideal tools with which to carve the Client’s unique market niche with precision.
|
