ALTECH AUTOPAGE CELLULAR HELPS EDUCATE SA'S MOST VULNERABLE

Lamontville, 6 December 2007 - Meta4 Marketing were honoured when requested by Altech Autopage Cellular to assist in their Corporate Social Initiative - the launch of the Lamontville Creche and Community Centre, KZN.

Specialising in Media Relations and Event Management, Meta4 Marketing was able to provide a holistic solution for Altech Autopage Cellular and set about making this event a memorable one for both the children that it will educate and the community that it will serve.

Says Claire Grundy, Director Meta4 Marketing, "When we are offered the opportunity to assist with these worthwhile causes, we have no hesitation and make every effort - as with all our clients - to ensure that it is an event that the guests will remember and the every possible publicity opportunity is uncovered. We trust that by spreading the good news of Altech Autopage Cellular, that other corporates will be encouraged to follow their great example."

Meta4 Marketing has worked on several Corporate Social Investment campaigns over the last four years by conceptualising unique campaigns through to implementation, development and analysing the impact and return on investment.

Altech Autopage Cellular, South Africa's largest independent provider of cellular telephony, joined forces with the Community Outreach Programme Trust aimed at providing disadvantaged communities with opportunities for development and self-improvement. Together, the dream of opening a crèche and community centre in Lamontville has been realised, and is aimed at providing formative education and life skills training for 30 young children from the Lamontville community, who would otherwise only receive formal education from age seven.

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