DEAT 7th ANNUAL TOURISM CONFERENCE SETS THE BENCHMARK

3 November 2008, Ekurhuleni – Meta4 Marketing was awarded the tender to provide services as Professional Conference Organisers for the Department of Environmental Affairs and Tourism’s (DEAT) 7th Annual Tourism Conference.  With the theme being set as “Building Service Excellence Culture & Partnerships in Tourism for 2010 and Beyond”, it was an event that needed to truly reflect the expectations of the Department.

Meta4 Marketing together with EMS (jointly awarded) set to work to ensure that the objectives were met.  Key activities included overall event management and logistics, venue management, theme development and application in print and décor, entertainment, delegate relations, design and production, assistance on communications, speaker management as well as full administration of planning and documentation.  EMS managed the technical requirements including audio visual, RSVP and entertainment.

The event was hosted at Emperors Palace on 3 November and delegate numbers exceeded expectations with over 650 registrations.  All delegates were requested to commit to providing world-class service for South Africa’s local and international clients by signing a Service Excellence Pledge that was launched at the conference.

Delegate feedback post conference indicated that the event was an overwhelming success on all aspects.  Two thirds of the delegation was attending for the first time with 98% of delegates indicating that they would return for the 2009 conference saying that “this conference is the benchmark for Service Excellence in South Africa” and “is the best conference that they had attended to date.”

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