META4 MARKETING AT THE FIFA WORLD CUP™ 2010

Meta4 Marketing was one of the unseen behind-the-scenes heroes who helped make the FIFA World Cup™ 2010, South Africa’s most exciting international event to date, such a smoothly-run and heart-stopping success.

Meta4 Marketing was asked to help with the Sony Flag Bearers and Fan Photographer Programmes and Sony Ericsson; both covered management of their full sponsorship portfolios as well as liaising and hosting their various VIP guests and delegates. Meta4 Marketing also managed part of the McDonald’s Player Escort Programme.

Various letters of thanks from clients to Meta4 Marketing on behalf of both Sony Ericsson and McDonalds’ speak of Meta4 Marketing’s professionalism, friendliness, enthusiasm, commitment and accountability... these in spite of incredibly long, tiring days and those crises which are politely termed “unforeseen needs”.

Meta4 Marketing is delighted that clients involved have unequivocally said they “would not hesitate in joining forces with Meta4 Marketing again” and that they unhesitatingly recommend Meta4 Marketing “because they have the flair and panache to handle any situation”.

As Meta4 Marketing’s Managing Director Vanessa Falconer says, “We were truly honoured in having been part of this momentous experience. Working on such an internationally acclaimed event, where the eyes of the world were upon us as country, this opportunity further broadened our experience, which will only stand us in good stead.”

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