META4 PROVIDE MEDIA SUPPORT FOR ‘OLYMPICS OF BUSINESS ETHICS’

Meta4 Marketing proved their dependability and verve when they were recently appointed to supply media support to the 4th ISBEE World Congress, affectionately referred to as the ‘The Olympics of Business Ethics". Called in with only a few days before commencement of the Congress, Meta4 Marketing actively sought support from key media to publicise this significant event.

Hosted in Africa for the first time by ISBEE (International Society of Business, Economics and Ethics), delegates arrived in Cape Town and derived great benefit from the array of business ethicists and world leaders who came to discuss "Global Fairness - Local Integrity".

Rouge Communiqué brought Meta4 in, and working in tandem with the organisers and hosts Meta4 Marking secured vital media support through distribution and liaison utilising print, broadcast and online media.  Saret Britz from Rouge Communiqué expressed her delight at the instant infrastructure and results that Meta4 was able to generate on behalf of her client.

Claire Grundy, Director of Meta4 Marketing, said “In today’s economic climate, it is important to be able to work together with other specialist agencies providing the best value for money to the client.  At Meta4, while we specialise in various sectors of marketing and can provide a fully integrated strategy, we are always open to supporting existing infrastructures and producing the same high-level results.  This was a terrific project to work on and felt privileged for the opportunity to work within this sector.”

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